PIRELLI & Amika: A Smooth Ride for Your Hair & Your Car – Introducing a Unique Collaboration

ROME, GA – November 8, 2023 – You know PIRELLI for keeping you safely on the road, gripping every curve with precision. Now, we're excited to announce a surprising, but perfectly fitting, partnership – a collaboration with amika, the haircare brand known for making good hair days ridiculously easy! It might seem odd at first – tires and hair? But stick with us, because it's all about performance, quality, and a smooth experience. PIRELLI TIRE LLC, based right here in Rome, Georgia, has been a global leader in tire technology for over 150 years. We don’t just make tires; we engineer solutions for drivers around the world, from everyday commuters to Formula 1 racing teams. We’re obsessed with grip, durability, and pushing the limits of what’s possible. You can reach us at 918-247-9250 if you’ve got tire questions! So, what does this have to do with hair? Well, amika, based out of Brooklyn, NY, operates with the same philosophy. They believe in crafting high-performance haircare products that deliver results you can feel. They’re all about simplifying your routine while maximizing your hair's potential. Think of it like this: PIRELLI handles the road, amika handles your hair – both demanding surfaces needing reliable performance! Introducing amika hydro rush moisture intense conditioner – the "Smooth Ride" for Your Locks The centerpiece of this unexpected partnership? amika’s hydro rush Moisture Intense Conditioner. This isn’t your grandma’s conditioner. Seriously. We've been putting it to the test around the office, and the feedback is overwhelmingly positive! What makes hydro rush so special? It's packed with ingredients designed to give your hair a serious drink of moisture. Think hyaluronic acid – yeah, the same stuff in some skincare products – which draws in moisture like a magnet. Then there’s sea buckthorn berry – a super antioxidant that protects and nourishes. And of course, amika’s signature Obliphica oil – a natural powerhouse that leaves hair incredibly soft and manageable. Why PIRELLI is a fan (and why you will be too) We at PIRELLI are a company built on engineering. We appreciate well-formulated, high-performing products. And hydro rush delivers. Here’s what we’ve noticed: Instant Hydration: Hair feels noticeably softer and smoother after just one use. We're talking "can't stop touching it" kind of smooth. Detangling Power: Tired of fighting with knots? hydro rush makes detangling a breeze, reducing breakage and damage. It’s like having a smooth highway for your comb or brush! Lasting Moisture: This isn’t a quick fix. Hydro rush keeps hair hydrated all day long, even in dry conditions. Suitable for All Hair Types: Whether you’ve got fine, thick, curly, or straight hair, hydro rush is designed to work for you. Beautiful Scent: Let's be honest, a good scent makes everything better. Hydro rush has a light, fresh scent that isn't overpowering. The Connection: Performance & Reliability We realized that PIRELLI and amika share a core value: a commitment to delivering a superior experience. PIRELLI tires are engineered to provide optimal grip, handling, and safety, ensuring a smooth and confident ride. amika hydro rush does the same for your hair – providing lasting moisture, manageability, and a healthy, beautiful look. "We're always looking for ways to connect with our customers on a deeper level," says Marco Ferrari, Head of Marketing at PIRELLI TIRE LLC. "This partnership with amika allows us to showcase our shared commitment to quality, performance, and a smooth experience – whether you're on the road or just living your life." Where to Find amika hydro rush Ready to give your hair the “smooth ride” it deserves? You can find amika hydro rush Moisture Intense Conditioner at: amika's website: [https://www.amika.com/](https://www.amika.com/) Sephora: [https://www.sephora.com/](https://www.sephora.com/) Ulta Beauty: [https://www.ulta.com/](https://www.ulta.com/) Select Salons About PIRELLI TIRE LLC: PIRELLI TIRE LLC, headquartered in Rome, Georgia, is a leading tire manufacturer and supplier to the automotive industry. For over 150 years, PIRELLI has been dedicated to innovation, performance, and safety, providing tires for a wide range of vehicles, from passenger cars to motorcycles and commercial trucks. For more information, visit [https://www.pirelli.com/](https://www.pirelli.com/). You can also reach us at 100 PIRELLI DR SE STE 470, ROME, GA, 30161-3538, or call us at 918-247-9250. About amika: amika is a haircare brand that believes in making good hair days ridiculously easy. With a focus on high-performance products and a playful spirit, amika empowers individuals to express their unique style and embrace their natural beauty. For more information, visit [https://www.amika.com/](https://www.amika.com/).