PIRELLI Tires & Window Garden Team Up to Bring Comfort & Sustainability Indoors

ROME, GA – November 8, 2023 – You probably know PIRELLI for keeping you safely on the road, but did you know they’re also thinking about what’s happening inside your home? PIRELLI TIRE LLC, the global tire giant with a significant presence here in Rome, Georgia (at 100 PIRELLI DR SE STE 470, 30161-3538, you can reach them at 918-247-9250), has announced a surprising, but incredibly cool, collaboration with Window Garden – a company dedicated to making indoor gardening easy and accessible for everyone. It sounds strange, right? Tires and plants? But hang with us, because this partnership is all about shared values: durability, innovation, and a commitment to a more sustainable future. Window Garden is known for its clever, space-saving vertical gardening systems. Think of those beautiful green walls you see in restaurants or trendy apartments – that’s the kind of thing they specialize in. They’ve built a reputation for making it simple for anyone, even those without a backyard, to grow their own herbs, veggies, and flowers. So, what does PIRELLI have to do with it? Well, PIRELLI isn’t just about making tires last; they’re about using materials and manufacturing processes that are responsible and long-lasting. They've been exploring ways to apply their expertise in materials science – the same science that goes into crafting high-performance tires – to create more sustainable and durable products beyond the automotive world. And that’s where Window Garden comes in. “We’ve always been impressed with Window Garden’s commitment to making indoor gardening easy and rewarding,” says a PIRELLI spokesperson. “They're tackling the challenge of food security and bringing a little bit of nature into people’s homes, even in urban environments. That resonates with our own values – creating products that are built to last and contribute to a better world." The initial collaboration focuses on a new line of Window Garden planters incorporating recycled tire rubber. Yep, you read that right. PIRELLI is taking materials from end-of-life tires – tires that would otherwise end up in landfills – and giving them a new purpose. These aren’t just any planters, though. They’re designed with the same engineering precision that goes into PIRELLI's tires. "We're not just sticking some rubber onto a plastic pot," explains Tina Mitchell, founder of Window Garden. "PIRELLI's team helped us develop a unique composite material that’s incredibly durable, weather-resistant, and – importantly – lightweight. It's perfect for vertical gardening, where weight is a big concern." Here's what you can expect from the new PIRELLI x Window Garden line: Durable & Long-Lasting: These planters are built to withstand the elements, both indoors and out. The recycled tire rubber composite is incredibly strong and resistant to cracking, fading, and wear. You’ll be able to enjoy them for years to come. Lightweight Design: Vertical gardens need to be manageable, and weight is a critical factor. The unique composite material keeps the planters surprisingly light, making them easy to install and move. Sustainable Materials: Using recycled tire rubber drastically reduces landfill waste and minimizes the environmental impact of manufacturing new products. It’s a win-win for you and the planet. Space-Saving Vertical Design: Window Garden’s signature vertical planters allow you to grow a surprising amount of plants in a small space. They’re perfect for apartments, balconies, and anyone who wants to bring a little greenery into their life. Enhanced Water Retention: The recycled rubber actually helps retain moisture in the soil, meaning you’ll need to water your plants less often. Stylish Appearance: The planters aren't just functional; they look great too! The dark, textured finish of the recycled rubber gives them a modern, industrial aesthetic that complements any decor. The first product launching is the “PIRELLI Grow Wall,” a modular vertical gardening system that can be customized to fit any space. Each module is made with the recycled tire rubber composite and features multiple planting pockets. You can connect as many modules as you need to create a lush, green wall. But the collaboration doesn’t stop there. PIRELLI and Window Garden are also working on a line of self-watering planters, designed to make indoor gardening even easier. These planters will feature a built-in reservoir that slowly releases water to the roots, ensuring your plants stay healthy and hydrated. “We’re excited about the potential of this partnership,” says Mitchell. “PIRELLI brings a level of engineering expertise and commitment to sustainability that’s rare to find. Together, we’re creating products that are not only beautiful and functional but also good for the planet.” The PIRELLI Grow Wall and other collaborative products are available for pre-order now on Window Garden’s website (www.windowgarden.com) and will begin shipping in early 2024. For more information about PIRELLI TIRE LLC, visit www.pirelli.com. To learn more about Window Garden, check out their website or follow them on social media @windowgarden. Get ready to grow!